CONVERSATIONS

by GrowthBot

8 strategies to embrace the future of content marketing

93% of B2B businesses use content marketing. Only 5% feel that their efforts are very effective. And an estimated 50% of all content is going completely unused. Where did it all go wrong?
Read More

The future of sales: 6 skills every B2B sales rep needs

“So what happened next?” Last Saturday on the subway, I found myself accidentally eavesdropping on the group of strangers opposite me. The story being told was so compelling that I (almost) missed my stop in an attempt to hear the end.
Read More

It’s time to put SMS out of its misery

Surprize :) Get it here: That was an actual SMS I received earlier this week.
Read More

Will we use big data to solve big problems? Why emerging technology is at a crossroads

A couple days ago, my girlfriend and I had a debate (let’s call it a discussion) about caffeine.  I read that it decreases your appetite. She disagreed, saying that caffeine actually increases our urge to raid the fridge.
Read More

How we are getting +105K people to use our chatbot

It’s not impossible for humans and even a lot of software to do exactly what chatbots do. It’s how bots do it that matters.
Read More

Can technology save us from technology?

27. That’s how many apps, plugins, chats and browsers I interact with every single morning.
Read More

How to make competitive intelligence your competitive advantage

I stared at the sea of snow around me. White as far as the eye could reach. A blank, empty landscape. It was exhilarating at first. No one ahead, no one tailing or overtaking me. Unencumbered, I was completely alone.
Read More

How AI will pull content marketing back from the brink of destruction

Hemingway tried to warn us. “All you have to do is sit down at a typewriter and bleed.” And bleed we shall.
Read More

Why messaging should be part of your B2B or B2C marketing strategy

It was a hot, muggy day in Shanghai and I was waiting to buy a bagel. The line was long. Everyone was eager for their carb fix. Finally, I reached the counter and pulled out a crisp 50-yuan bill. The cashier’s face dropped. He scowled as he counted out my change. When I grabbed my breakfast and turned to leave, the woman behind me snorted. Nearly everyone was staring with a mix of contempt and irritation.
Read More

The Samantha-effect: a closer look into the future of bots

 
Read More

Most Popular