“Beware; for I am fearless, and therefore powerful” — Frankenstein’s Monster In Mary Shelley’s famous 1818 novel, Dr. Frankenstein creates intelligent life out of inanimate matter — and later regrets meddling with nature.
Your greengrocer does it. So does that guy selling sunglasses on the beach. It’s why the funny old French bakery around the corner’s been running for 15 years.
93% of B2B businesses use content marketing. Only 5% feel that their efforts are very effective. And an estimated 50% of all content is going completely unused. Where did it all go wrong?
“So what happened next?” Last Saturday on the subway, I found myself accidentally eavesdropping on the group of strangers opposite me. The story being told was so compelling that I (almost) missed my stop in an attempt to hear the end.
