CONVERSATIONS

by GrowthBot

The practical guide to chatbot metrics and analytics

These days I get the feeling that wherever I turn, I encounter a chatbot: some great, some OK, many completely pointless.
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The ethics of Artificial Intelligence

“Beware; for I am fearless, and therefore powerful” — Frankenstein’s Monster In Mary Shelley’s famous 1818 novel, Dr. Frankenstein creates intelligent life out of inanimate matter — and later regrets meddling with nature.
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How the best chatbots can simplify the lives of marketers everywhere

When chatbots first came onto the scene, they were nothing more than glorified virtual talking dumpsters.
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The ultimate chatbot building guide for non-technical marketers

How much easier would your life be as a marketer if you had a little robo-assistant that followed you around at all hours of the day?
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Is it time to replace your entire customer service team?

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How Chatbots use AI, machine learning and NLP to transform marketing and sales

Alice has been plagued with anxiety her whole life.
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The beginner's guide to conversational commerce

Your greengrocer does it. So does that guy selling sunglasses on the beach. It’s why the funny old French bakery around the corner’s been running for 15 years.
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Chatbots were the next big thing: what happened?

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8 strategies to embrace the future of content marketing

93% of B2B businesses use content marketing. Only 5% feel that their efforts are very effective. And an estimated 50% of all content is going completely unused. Where did it all go wrong?
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The future of sales: 6 skills every B2B sales rep needs

“So what happened next?” Last Saturday on the subway, I found myself accidentally eavesdropping on the group of strangers opposite me. The story being told was so compelling that I (almost) missed my stop in an attempt to hear the end.
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